Visual Identity for Marvin’s
I had the absolute pleasure of developing the visual identity for Marvin’s, a brand-new sandwich shop on Green Street in the heart of Cambridge. As a sub-brand of Stir, Marvin’s celebrates big, bold, indulgent sandwiches, fresh pastries, and specialist coffee.
To capture this spirit, I created Marvin — a cheeky, dynamic character whose playful personality runs through the brand. From illustrations to menus and signage, my goal was to bring energy, joy, and a sense of fun to the shop’s identity.
I also had the pleasure of collaborating with Ben (@folklawprint) to bring Marvin to life on the staff t-shirts using screen printing.
One of the most rewarding moments was seeing my work brought to life — from my illustrations on the shopfront to my handwriting across the menus and signs — creating a welcoming and vibrant space for the City of Cambridge!